Marsha Day is thrust into the spotlight after she posts a brazen dating ad online and Perez Hilton shares the video with his legion of followers. Marsha is picked up by a talent management who launches a successful web channel based on Marsha's life and escapades when she becomes a viral sensation. Marsha, on the other hand, struggles with her sense of herself in a celebrity-obsessed culture as she rises to fame and money. Things heat up and become more complicated when she is courted by a dashing fitness entrepreneur who defies her fairy tale romance expectations. Viral Beauty is an original tech-comedy not to be missed, starring real YouTubers and told in an unconventional manner.